BEHAVIOR CHANGE BY DESIGN

If your training ran and nothing changed, it didn’t work.

Audacious Labs helps enterprise teams turn critical knowledge into consistent action by designing learning around what people need to do—not just what they need to know.

No sign-up required. Immediate result.

THE PROBLEM

Why does training fail to change behavior?

Because knowledge is only one condition of performance. People may also need practice, tools, feedback, confidence, reinforcement, and a work environment that supports the new action.

People finished the training, but nothing changed

The target behavior may never have been defined clearly enough to guide practice, reinforcement, or measurement.

Learners understood it but could not use it

The program may have delivered content without enough realistic practice, feedback, or support.

The workplace keeps pulling people back

Tools, processes, managers, incentives, or competing demands may continue to reinforce the old behavior.

WHAT THIS WORK PRODUCES

A strategy phase should end with decisions—not just discussion.

One example output is a Course Blueprint: a decision-ready artifact that shows what should stay, what should change, what needs to be built, and where behavior-change risks need to be addressed before full development begins.

  • Clarifies what stays, changes, and gets built
  • Surfaces the behavior gaps affecting learner results
  • Gives stakeholders a concrete blueprint before production begins
Representative Course Blueprint showing decisions about what to keep, modify, add, and remove, with examples of retained content and proposed program changes
Representative strategic artifact

Example Course Blueprint used to align what stays, what changes, and what gets built before development begins.

OUR APPROACH

One system designs the program. One designs the learner journey.

Behavioral Architecture determines what the program must contain. Hook to Habit determines how learners move through the experience.

Program design

Behavioral Architecture

Seven layers that identify the behavior, capabilities, tools, conditions, and barriers the program must address.

Learner journey

Hook to Habit

Five phases that move learners from a reason to engage through action, capability, workplace application, and sustained performance.

Together, they prevent two common failures: a strong strategy that never becomes a coherent learner experience, and an engaging experience that is not built to produce the required behavior.

EXPERIENCE BEHIND THE WORK

Senior expertise stays close to the work.

Erin Green, founder and CEO of Audacious Labs

Erin Green

Founder and CEO

Erin is a learning strategist and the creator of Behavioral Architecture and Hook to Habit. She remains closely involved in strategy and instructional quality throughout Audacious Labs engagements.

20+ years
Working in online learning since 2004
200+ programs
Contributed to more than 200 learning programs
Enterprise experience
Work across pharmaceutical, healthcare, financial services, professional services, retail, and technology

Senior-led, specialist-supported

Audacious Labs brings together senior strategy and specialists matched to the needs of each engagement, including learning design, writing, visual design, digital development, accessibility, quality assurance, and implementation.

FREE BEHAVIORAL ARCHITECTURE DIAGNOSTIC

Find where your program may be losing behavior change.

Assess one current learning program across seven layers and receive an immediate high-level profile of its strengths and possible points of breakdown.

  • No email required
  • Immediate result
  • Reviews one complete learning program

Illustrative example of a diagnostic result. Seven layers are shown with illustrative relative bars: Observable habits and behaviors, Habits to replace, Tools and environment, Skills required, Foundational knowledge, Beliefs and identity, and Failure points. Example strongest area: Foundational knowledge — well-developed conceptual prerequisites. Example potential risk: Tools and environment — missing environmental support makes the new behavior hard to perform. The bars are illustrative and not validated data.

Sample diagnostic profile

Illustrative example

Illustrative profile — not validated data.

Observable habits and behaviorsDeveloping
Habits to replaceDeveloping
Tools and environmentPotential risk
Skills requiredDeveloping
Foundational knowledgeRelative strength
Beliefs and identityDeveloping
Failure pointsDeveloping

Strongest layer

Foundational knowledge — well-developed conceptual prerequisites.

Example potential risk

Tools and environment — missing environmental support makes the new behavior hard to perform.