Your audience doesn’t pay you for what you know.
They pay for what changes after they learn from you.
Most experts stop at teaching information. But your buyers — whether they’re executives, teams, or followers — are paying for transformation. They want results that stick, not lessons that fade.
That’s why we created Hook to Habit™ — a science-backed method for turning your ideas into learning experiences that actually change behavior.
Knowledge isn’t the outcome — behavior is.
Even the best content fails if people don’t act on it. That’s the gap Hook to Habit™ closes. We use proven behavioral science to design digital learning that gets people to take action — then repeat that action until it becomes habit.
The five design phases behind every behavior-changing learning experience.
Grounded in behavioral science. Designed for real humans.
Hook to Habit™ translates decades of cognitive and behavioral research into a practical design system for digital learning.
Our approach draws from:
Daniel Kahneman’s work on Cognitive Ease (how the brain chooses what feels true)
BJ Fogg’s Behavior Model (motivation × ability × prompt)
Ebbinghaus’ Spacing Effect (how repetition cements memory)
Mihaly Csikszentmihalyi’s Flow State (intrinsic motivation)
James Clear’s Identity-based Habits (lasting change through identity cues)
We use science to design learning that feels effortless, but works powerfully.
When learning feels good, behavior sticks.
Hook to Habit™ is what separates courses people forget
from learning products people talk about, share, and return to. Whether you’re building a course, a leadership program, or a digital academy, we’ll help you design it so it delivers on what your buyers actually want: measurable, meaningful change.
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