I design learning for the moment people have to do something differently.
Erin GreenFounder and CEO, Audacious Labs
I’m a learning strategist focused on the intersection of behavior change and learning design. For more than 20 years, I’ve helped organizations turn complex information, expertise, and business priorities into learning programs designed to change what people actually do.
I created Behavioral Architecture and Hook to Habit to make that work more systematic: defining the behavior first, identifying what has to make it possible, and designing the learner journey around what people need to perform in the real world.
20+ years in online learning · 200+ learning programs
What does good learning design have to accomplish?
A learning experience can be clear, engaging, beautifully produced, and still fail at the point that matters: when someone has to use what they learned.
That is the problem I have spent my career trying to solve. The design question is not only, What should people know? It is, What do they need to do differently — and what must be true for them to actually do it?
Learning should be judged by what changes afterward.
Behavior-change learning strategy
Define the required behavior, the performance conditions surrounding it, what is preventing it now, and what role learning should — or should not — play.
Learning architecture and experience design
Connect content, practice, tools, feedback, transfer, reinforcement, measurement, and the learner journey into one coherent system.
Enterprise learning decision-making
Make defensible program decisions when the audience, stakeholders, source content, systems, delivery constraints, and business requirements are complex.
Twenty years of learning design changes what you notice.
- 20+ years
- Working in online learning since 2004.
- 200+ learning programs
- Contributed to more than 200 learning programs across strategy, design, and development.
- Enterprise and cross-industry experience
- Work spanning pharmaceutical, healthcare, financial services, professional services, retail, and technology environments.
- Global and mission-driven work
- Experience supporting large organizations, global initiatives, and mission-driven work where the learning has to operate inside complex real-world systems.
After enough programs, patterns become difficult to ignore. A request for “more content” may actually be a practice problem. A learner-engagement problem may be a workflow problem. A beautifully designed course may still fail because the required tools, manager support, cues, authority, or reinforcement are missing.
Experience helps me recognize those distinctions earlier — before a team spends time and budget building the wrong thing.
I turned the patterns into systems our team can use.
Over time, I found myself asking the same two sets of questions again and again: What must be true for the behavior to happen? And what does the learner need as they move toward it?
Those questions became two connected Audacious Labs systems.
PROGRAM DESIGN SYSTEM
Behavioral Architecture
A seven-layer system for identifying the behavior, capabilities, tools, conditions, and barriers a learning program must address.
Primary question:
What must the program contain?
LEARNER-JOURNEY SYSTEM
Hook to Habit
A five-phase learner journey for designing what people need from their first reason to engage through real-world application and sustained performance.
Primary question:
What does the learner need at each moment of change?
Behavioral Architecture determines what the program must contain. Hook to Habit determines how learners experience it over time.
Developed by Erin Green.
What does my involvement mean for your project?
I stay close to the decisions that determine whether the learning will work. That does not mean I personally produce every deliverable. It means the strategic intent and instructional quality are not handed off and forgotten once an engagement moves into production.
Strategy and architecture
I remain closely involved in defining the performance need, target behavior, barriers, program architecture, and major strategic decisions.
Major design decisions
I review the high-level design, learner journey, prototype direction, and instructional tradeoffs that materially affect the experience.
Quality judgment
I stay connected to instructional quality as the work moves through design and production, with additional specialists reviewing their areas of expertise.
Stakeholder alignment
When feedback conflicts or a significant direction needs to be resolved, I help the team work through the reasoning and create alignment around the strongest path forward.
Senior-led does not mean founder-only. Audacious Labs brings together specialists matched to the needs of the engagement while keeping senior judgment close to the work.
My work has also contributed to the broader learning field.
Professional writing
My work and perspectives on learning design have been published through eLearningIndustry.com and The eLearning Guild.
Enterprise and mission-driven experience
Before founding Audacious Labs, I contributed to learning initiatives serving organizations including the Red Cross and Red Crescent through my previous agency work.
Methodology development
I developed Behavioral Architecture and Hook to Habit as practical systems for applying behavior-change and learning principles to real program-design decisions.
Have a learning initiative that needs more than content production?
Tell us what needs to change, what is already known, and where the initiative is getting complicated. We can help determine the right starting point — whether that is strategy, learning design, full development, or strengthening your internal team’s capability.
Or, if you are still evaluating our point of view, explore the methodology behind how we work.